sex in advertising

I had a look at a book called Sex In Advertising: Perspectives On The Erotic Appeal.  it looks at a variety of topics from a psychological and social perspective.

Here are some of the main topics it focus’ on:

  • What is sex in advertising? perspectives from human behaviour and social science research
  • It looks at the historical and psychological perspectives of the erotic appeal in advertising
  • Nudity and sexual appeals: understanding the arousal process and advertising response
  • Effects of the sexual appeal on cognitive, emotional and attitudinal responses for product and billboard advertising






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