I had a look at a book called Sex In Advertising: Perspectives On The Erotic Appeal. it looks at a variety of topics from a psychological and social perspective.
Here are some of the main topics it focus’ on:
- What is sex in advertising? perspectives from human behaviour and social science research
- It looks at the historical and psychological perspectives of the erotic appeal in advertising
- Nudity and sexual appeals: understanding the arousal process and advertising response
- Effects of the sexual appeal on cognitive, emotional and attitudinal responses for product and billboard advertising