FINAL CAMPAIGN VISUALS

After further development and discussion, it was clear that my visuals needed to be adjusted and appear more hand drawn and personal. So I got 3 people to handwrite the puns I had chosen to use. These were written in uppercase and lowercase as I wanted to see which would look visually better.

 

 

Screen Shot 2017-02-14 at 14.44.49.png

 

I applied the written text to my campaigns. This then led me to experimenting with colour palettes.

CMYK

lettuce chill all day neon blue.pnglettuce chill all day neon pink.pnglettuce chill all day neon yellow.pnglettuce chill all day BLACK.png

 

 

 

 

PASTELS

lettuce chill all day PASTEL BLUE.png

lettuce chill all day PASTEL GREEN.png

lettuce chill all day PASTEL orange.png

lettuce chill all day PASTEL PINK.png

 

 

 

 

FOOD COLOURS

lettuce chill all day COOKING GREEN.pnglettuce chill all day COOKING MUSTARD.pnglettuce chill all day COOKING RED.pnglettuce chill all day COOKING SPICE.png

 

 

 

I decided to go with the food colours as they represent what the Amazon Fresh brand is all about, fresh food deliveries.

its all gravy baby spice.pnglettuce chill all day COOKING GREEN.pngPAPAYA RED.pngavocuddle mustard.png

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s