After further development and discussion, it was clear that my visuals needed to be adjusted and appear more hand drawn and personal. So I got 3 people to handwrite the puns I had chosen to use. These were written in uppercase and lowercase as I wanted to see which would look visually better.
I applied the written text to my campaigns. This then led me to experimenting with colour palettes.
I decided to go with the food colours as they represent what the Amazon Fresh brand is all about, fresh food deliveries.