I combined the meme culture with the David Shrigley style illustrations and created new campaigns which I feel are definitely much more successful, especially visually. The layout in the style of the meme makes people feel it is more of a funny campaign as everyone has seen or recognises what a meme is.

I stuck with the original Amazon orange tone and added in white and green writing in the same font that Amazon Fresh uses in all of its branding.

Using the theme of what people do on a Sunday was also a good way to connect each of the campaigns as if they were a series and would be shown everywhere in public spaces such as tubes, bus stops etc.









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