As this brief was to target all ages who would use the Amazon Fresh grocery delivery service. I decided to target the younger generation such as students, and young adults (18-35) and engage them in funny and cheeky, Facebook, Twitter and Instagram posts.

Meme’s are extremely popular, make us laugh and are the fastest things to go viral online. So I have decided to create meme’s for Amazon Fresh, and share them on the instagram, Twitter and Facebook sites for the company. That way when they go viral, more people will be aware of the Amazon Fresh service which will then boost sales.

A mom is “an idea, behavior, or style that spreads from person to person within a culture”. An Internet meme may take the form of an image, hyperlink, video, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources.  Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission.

The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain the way cultural information spreads; Internet memes are a subset of this general meme concept specific to the culture and environment of the Internet.















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