After mapping out ideas I had for the brief, I took the cheeky personality forward. I then recreated my scamps on illustrator to make poster campaigns. Ideally, these would be placed in public areas such as bus stops, in shopping centres or tubes etc. This would target the older market and families.
I used the poster campaigns for bus stops.
I also used these for the advertising spaces on the underground escalators. I found that by putting in all orange coloured posters looked too same and people reading them would get bored of constant bright orange. So I added an extra amazon campaign poster in the Amazon fresh colour palette. This also emphasises that AmazonFresh are an online food grocers.