The new briefs for D&AD have just been put on the website and after looking through all 16 of them, I decided to look at the AmazonFresh brief.
I have been asked to evoke epicurean imaginations with a content identity that proved AmazonFresh as a unique foodie destination.
This is a brief which would be using my strong points of branding, social media and campaigns marketing. I personally have never heard of Amazon fresh – this may be because of my age and lifestyle. However there may be older older generations who use Amazon regularly who have heard of it. It will also be a challenging task as there are already many well known brands who provide online grocery shopping and deliveries. So I will use a lot of thought and research into how I can promote the brand to consumers who would normally shop on Amazon for other items, but also do their shopping online with them too.
I also found relevant articles from campaign magazine with facts and statistics about AmazonFresh.