AMAZONFRESH – D&AD NEW BLOOD 2017

The new briefs for D&AD have just been put on the website and after looking through all 16 of them, I decided to look at the AmazonFresh brief.

I have been asked to evoke epicurean imaginations with a content identity that proved AmazonFresh as a unique foodie destination.

This is a brief which would be using my strong points of branding, social media and campaigns marketing. I personally have never heard of Amazon fresh – this may be because of my age and lifestyle. However there may be older older generations who use Amazon regularly who have heard of it. It will also be a challenging task as there are already many well known brands who provide online grocery shopping and deliveries. So I will use a lot of thought and research into how I can promote the brand to consumers who would normally shop on Amazon for other items, but also do their shopping online with them too.

 

screen-shot-2017-01-05-at-17-00-09

 

http://www.campaignlive.co.uk/article/will-amazon-fresh-transform-uk-grocery-industry/1394039

http://www.campaignlive.co.uk/article/amazon-fresh-set-overturn-uk-grocery-sector-damage-tesco-research-suggests/1398800

I also found relevant articles from campaign magazine with facts and statistics about AmazonFresh.

amazon-freshamazonfresh_wphoneamazonfresh-advertising-campaign-15amazonfreshtruck

 

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