I looked at various campaigns by charities, and to me they all seemed pretty much the same. Videos of people in need in poor underdeveloped countries, showing their journey each day to get food and water. or if it was a charity for mental health of disability, they were all very similar and repetitive… all showing the everyday people who have been helped through the charity. At the end they all have the ‘donate today’ contact number and donation section.
But really, although so many people donate, is this really the most effective way of promoting a charity, getting a message across and encouraging as many donations as possible?
I found a really effective example of Guerrilla advertising. This PR stunt done by Casanova Pendrill Advertising Agency, USA.