POLITICAL GUERRILLA ADVERTISING CASE STUDY

 The Belarus Free Speech Teddy Bear Drop

This one made headlines at the beginning of August 2012. In what was initially described as a prank carried out by Studio Total, a Swedish PR agency, pilots in teddy bear masks airdropped parachute-clad teddy bears into Belarus. The bears carried with them messages of free speech and human rights, and as such, they were not taken lightly by Belarusian officials. They made a bold statement about a very specific idea, and got people’s attention in an unexpected and memorable way. This one stirred up the controversy, too, resulting in the firing of two generals and the arrests of two Belarusian citizens.

Free Speech Teddy Bear

https://www.youtube.com/watch?v=S_wgzdR9uuo
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s